Why Is Red Velvet Cake Red?

Why is Red Velvet Cake red? Blame it on the anthocyanin that is found in natural cocoa, but blame the artificial aspect of it on the Adams Extract & Spice Company. Or, if you’re fancy, blame the Waldorf-Astoria. Don’t blame beets. The FDA says that the Red 40 dye in Red Velvet is safe … but they also OK’ed Skittles, so decide for yourself.